How Top Small Businesses Use Technology

Small businesses and mid-sized businesses have no choice but to stay up to date on technology. But how are the top small businesses really using technology and what’s working to get them ahead of their competition?

Mobile and the cloud are popular with small businesses today. Companies with fewer than 20 employees are more likely to be using the cloud than large companies, and the best small businesses know that embracing mobile also means growth: those SMBs that use mobile payments intensively, for instance, see revenues grow twice as fast as their peers.

“A growing majority of SMBs regard mobile solutions as essential business enablers, with 60 percent saying mobile solutions are critical to business,” says Laurie McCabe, an analyst with the SMB Group. “Mobile solutions also account for a growing share of small business technology budgets when we compare findings over the past four years.”

Find more details about what’s working for the best small businesses and then get yours up to speed.

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The Cloud: 87% of all businesses and more than 60% of businesses with less than 99 employees now operate in the cloud.

SMBs with less than 20 employees are 20% more likely to have adopted the cloud than companies with more than 500 employees.

60% of SMBs say mobile solutions are critical to business. 84% of small businesses and 87% of medium businesses view mobile apps as complementary to traditional business applications. 66% of SMBs have a mobile-optimized website; 16% do not. 80% of internet searchers use their smartphones. 47% use a tablet.

Mobile payment: Only about 13% of small businesses are currently accepting mobile payments. But the SMBs that use mobile payments most intensively see revenues growing up to 2x faster and add jobs up to 8x faster than their peers.

CRM is expected to grow to a $36.5 Billion market worldwide by 2017. Since 2012, CRM is gone from a rank of 0 to 7 in the list of technology that businesses say support their goals. 71% of small businesses prefer cloud-based over on-premise CRM systems go up from 48% in 2013.

69.7% of U.S. Internet users prefer email for communicating with businesses. 59% of marketers plan to increase their email marketing budgets in 2015.