By Joe Baldwin on April 3, 2013
Tags: Data Collection
Me neither. Not yet at least but I’ve noticed most of the commercials and advertising dollars these days seem to be spent on mobile devices. Samsung Galaxy aired an excellent commercial called the “Next Big Thing” during the Super Bowl which featured famous actors du jour Seth Rogen, Paul Rudd and the lawyer from Breaking Bad. It’s approaching 22 million views on Youtube.
Now in contrast, this is what came up when I did a search for laptop commercials. It also happens to be a Samsung product. It’s approaching 3200 views on Youtube.
What did you think? If you’re like me, you rewound at the 30 second mark a few times to find out if he really did spill the remainder of his coffee on his friends face???
Perhaps more relevant, I noticed the absence of famous comedians, a flight to Kuala Lumpur and what feels like a decade in technology. The idea of having a laptop at the pool or lugging it around at the airport actually comes across a bit dated doesn’t it?
It’s also been awhile since we’ve seen Apple heavily advertise any of its other products, remember those “I’m a mac and I’m a PC” commercials they use to run all the time? Me neither. It’s all about celebrities and Siri these days. Here’s a recent iPhone commercial with someone I wish I was friends with.
Now I’m not implying that laptops are going anywhere anytime soon. Trust me, the idea of showing up to work hunched over and typing on an iPad all day depresses me and come to think of it that’s actually how I spend half my time…I feel fat. Where was I? Oh yes, my point is large organizations seem to have recognized that technology moves fast and are betting heavily on mobile. Mobile devices keep adding more and more features where as laptops seemed to have already peeked. Were all aware that products we once used religiously (floppy disks anyone?) can soon become a thing of the past. Not my Nunchucks though, those are timeless.
So, can I imagine a world without laptops? Yup, I’m trying to stay ahead of the curve.