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What Everyone Should Know About Collecting and Using Business Information

By Katie Simpson on April 16, 2014
Tags: GoCanvas Marketing

Information and data: you can’t avoid these words online. Big businesses are even learning to anticipate their customers’ buying behavior. Information has become crucial for not only competitive advantage, but also staying relevant.

In 2014, this race to collect information can feel like a game only open to the big guys, the businesses with money and resources for data analysts and hundreds of developers. If you’re a plumber, a landscaping service, or even a daycare facility, you’re trying to keep up with the day to day. The algorithms and tech side of the story can seem overwhelming or boring.

But you do collect information. You collect data every day for your business. Some of it is crucial, and some if it...might not be. Your information may not be in binary but could look something like this:

Photo credit: kennethkonica via photopin cc

This pile costs you more than headaches and paper cuts, it’s costing you time and money.

In fact, not only can you collect and use information, but you need to. In fact, a simple switch could save you thousands of dollars.  But there’s one thing you need to know first:

Paper is Dead  

We all hate paper forms, and for good reason! They’re slow, require redundant data entry, and are easy to damage, lose, or misfile. More than a pain, they’re hurting your business financially. PWC reports that up to 11% of paper forms get misfiled or are lost every year. If you lose just 5% of your invoices a year that lengthens your sales cycles, and you lose opportunity to work with more customers or provide additional services. Paper forms also require extra data entry and storage, costing you thousands of more dollars a year in redundant work and storage costs.

Paper forms were the best solution for the 20th century. But today? They’re only holding you back.

The solution: smartphones,tablets, and mobile apps

If you have a smartphone and a computer, you have all the hardware you need to get started. Business in all sorts of fields can collect better information on smartphones and tablets. Some of the benefits include:

  • Collect more information (Photo, GPS, Signature, Calculations)
  • Share information in real time
  • Eliminate redundant data entry
  • Validate information externally with location or time and date stamps (wording?)

So how do you get started?

We’ve created an 80+ page guide to help you get off the ground running: The Ultimate Guide to Collecting and Using Business Information. Chapters include:

1. Effectively Collect Business Information

Understand the full benefits of mobile, and how you can tailor it to your business needs

2. Using Business Information

Discover what information you need, what to lose, and how it can grow your business.

3. What You Need to Know for Business Hardware

Ruggedized to consumer, there’s a huge variety in devices. Ensure you get the right devices, and policy, for your business. 

4. Productivity in the Digital Age

Bonus Chapter: Going mobile is just one way to save time and money. We’ve got tips and tricks to keep you focused and using your time wisely.

Stop wasting your time and money. Download the ebook today. 


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