By James W Quigley on August 31, 2011
Tags: Data Collection
Comscore today released their latest numbers around the US Smartphone market, and even though there were no great surprises there are certainly some items of note that just go to confirm what people who follow this industry had felt was the case.
A couple of major items of note….
Also of note was Comscore’s note on Mobile Content Usage…
“In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).”