Comscore today released their latest numbers around the US Smartphone market, and even though there were no great surprises there are certainly some items of note that just go to confirm what people who follow this industry had felt was the case.
A couple of major items of note….
- 82.2 million people in the U.S. now own a smartphone, that is up 10% from the preceding quarter. That is of the total of 234 million Americans who carry a mobile device/cell phone.
- Which OS? Google Android scored the top spot from an O.S. perspective with 41.8 percent market share, up 5.4 percentage points. Apple kept it’s #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior quarter. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).
- Favorite Devices… Samsung has the top spot with 25.5 percent of U.S. mobile device users carrying a Samsung, in 2nd LG with 20.9 percent and Motorola with 14.1 percent, Apple in 4th with 9.5 percent and RIM with 7.6 percent.
Also of note was Comscore’s note on Mobile Content Usage…
“In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).”