Fulmax Ditches Paper Pest for GoCanvas

By katie simpson on August 4, 2014


  • Faster sales cycles
  • Increased revenue with more productive workforce
  • Differentiated service from competition

Apps Used

  • Delivery Confirmation
  • Work Order
  • Service Ticket


Fulmax provides pest control services in Mexico, with almost 600 services performed each month. Based in Monterrey, they help families and businesses both large and small enjoy pest-free environments.

In order to provide a record of services performed for their customers, Fulmax’s employees tracked information such as the location of pests, what work was done and when the work was performed, collecting this on paper. These forms were not only crucial for collecting information, but also to do proper billing. Fulmax sent copies of these forms to customers and to the main office for filing.

Carbon copy forms were becoming a hassle. With more copies it became “more difficult to read and easy to lose” Gabriel Martinez, the owner of Fulmax, said. This meant that customers would struggle to understand their reports.

Worse, paper forms were slow, causing billing to take longer. Carbon copy forms weren’t just a problem for customers; they were also affecting Fulmax’s bottom line.

Solution & Results

In February 2013, they decided to go with GoCanvas, the global leader in mobile apps for business. Fulmax found the transition almost seamless. With their free trial, they received full support from GoCanvas as they moved from paper to mobile apps.

Fulmax found itself in the same position thousands of GoCanvas customers have; the GoCanvas platform—with 17,000+ customizable mobile apps, the app builder and real-time app management—was revolutionizing their internal processes. 

Now Gabriel’s workers fills out their service reports on smartphones. With GoCanvas they can:

  • Use Dispatch to send job information to workers in the field, saving their workforce trips back to the office.
  • Reduce sale cycle time, with instantaneous communication between the field and the billing office
  • Include date and time stamp so the customers know exactly when the service occurred
  • Email a customized PDF to clients with work, including the photos, and any work that their buildings may need.

By converting to mobile apps Fulmax’s field workers can fill out their forms faster. Thus, they do more jobs in one day. Gabriel has ditched most of his paper forms, leaving only schedules and maps to paper. 

Fulmax has seen real, measurable results from implementing GoCanvas. Some of their immediate benefits include:

Faster Sales Cycles

Previously, Fulmax struggled with getting paid quickly after jobs were completed due to the time it took to get service reports into the company’s database and track down missing information.

With GoCanvas, this process has been dramatically streamlined. Service information is collect on-site and now goes straight to the cloud and is available to the billing department in real-time.

By eliminating paper forms, Fulmax has dramatically sped up their sales cycle. The lag in internal information has gone from days to seconds.  

Increased Revenue

Previously, field workers would have to return to the office after each job. They would then drop off their forms and get the next address. This process wasted both time and gas, limiting the number of jobs they could do in a given day.

With GoCanvas, Fulmax’s employees save time with less trips to the office. Instead of returning to the office, they can get prepopulated service reports sent to their smartphones. These dispatches will show where they need to go as well as any particular issues that need to be fixed.

With Canvas’s light dispatch feature, Fulmax can do more jobs in a day and billing office sends out invoices more quickly, no longer having to transcribe forms into their database.

Improved Customer Service

With paper forms, employees had to fill out all information by hand. Carbon copies and detailed notes left room for ambiguity and confusion. Rather than helping customers understand their work, these copies often left them with more questions.

With GoCanvas, communication and customer service is easier for Fulmax. After each job, reports are sent immediately to the client including date and time stamps, photos and any notes. Clients get easy to understand information straight in their inbox. At the same time, Fulmax spends less time on the phone and more time doing billable work.

This new level of service differentiates Fulmax from their competitors. “We’re different here” Gabriel notes, “nobody else uses these systems.” Clients notice immediately the difference. No longer do they have to squint at pink or yellow forms. They receive clear and concise reports immediately in their inbox.

Flexibility to Meet Evolving Business Needs

As a cloud-based, mobile platform combined with an easy-to-use mobile app builder, GoCanvas provides Fulmax the flexibility to quickly add new features and functionality to any of their mobile apps. As needs evolve and change, GoCanvas apps can be updated easily, with no programming required.

For instance, as Fulmax provides new services, they can go into their GoCanvas account and simply update their service report app to reflect new services. Within seconds, these changes will be updated for all their technicians. This allows for an easy transition.

Other mobile app alternatives make this process cumbersome or costly, weakening the effectiveness of their platforms. With GoCanvas it is a frictionless process at no additional cost.  

With GoCanvas, Fulmax has ditched most of their paper forms. With faster sales, improved customer service, and a stronger bottom line. Without the paper pest, Fulmax continues to go strong, providing Monterrey, Mexico the best pest control service. 

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