By James W Quigley on November 27, 2012
Tags: Press Releases
Seasoned marketing, tech veteran will drive integrated marketing efforts for global leader in mobile business apps
GoCanvas announced today that Christina Croll is joining the company as Chief Marketing Officer. Croll, who brings more than two decades of experience managing interactive media businesses, will be responsible for the development and implementation of fully integrated global marketing strategies and play a key role in helping GoCanvas reach the company's ongoing growth targets as well as to build GoCanvas' brand and mindshare among business users.
GoCanvas enables businesses to replace cumbersome and expensive paper forms with highly customizable mobile business apps. With thousands of ready-made templates and a robust build-your-own-apps toolkit, GoCanvas is radically changing how businesses of all sizes collect, share and analyze data. GoCanvas works on nearly every mobile device, including laptops.
"Chris’ background was tailor-made for this role at GoCanvas," said James Quigley, Chief Executive Officer at GoCanvas. "She has worked for carriers, managed large content networks, and built and managed large business-to-business initiatives - including those aimed specifically at the small business segment. She has an impeccable history of effective management and she will be a tremendous asset to helping GoCanvas reach the company’s aggressive growth targets."
Prior to joining GoCanvas, Chris held leadership positions with AOL, Gartner, Jones Intercable, Qwest Communications and at the helm of her own media marketing agency where she serviced clients such as Network Solutions, eknow and the Nonprofit Risk Management Center.
"Mobile business apps are a disruptive technology that will radically change the landscape for how businesses operate. Not only am I excited about ridding the world of inefficient paper forms but I look forward to helping businesses and customers to connect in ways never before possible,” Croll says. “It is thrilling to see organizations across the globe already using GoCanvas for everything from security at the Olympic games to tracking rhino poachers in South Africa to construction site inspections and customer invoices, and I look forward to helping more businesses learn about and harness the power of GoCanvas mobile apps.”
Chris holds a Master’s degree from the prestigious Interactive Telecommunications Program (ITP) at New York University, and she earned a Bachelor of Science in Television and Radio from Ithaca College. Chris also serves as Executive Director of a parent education-based nonprofit organization.
GoCanvas makes it easy to publish data collection apps on wireless smart phones and other mobile devices such as laptops, tablets, bar code scanning devices, and net books. GoCanvas reduces paper consumption, redundant data entry, and excess processes for businesses and mobile professionals. The GoCanvas software service enables mobile professionals to collect information using their mobile devices, analyze that data on the GoCanvas web site, and share information across their business community. GoCanvas also offers the first store of its kind allowing business users to find mobile applications that work on a wide variety of mobile devices, with every application being customizable by GoCanvas users. GoCanvas works on mobile platforms including Android, Android Tablet, Blackberry, Blackberry Playbook, iPhone, iPad, iPad Mini, Windows Mobile and Windows Desktop. Founded in October 2008, GoCanvas Solutions, Inc. is headquartered in Reston, VA. Learn more at http://www.GoCanvas.com.