A Funny Thing Happened to me on Our Way to Changing the World…

By Joe Gatto on March 21, 2013

It’s a funny thing working at a start-up. It begins to take over your life. Each day you’re working with a small team towards a common goal and individual personalities become important ingredients in the baking of your product.

But it doesn’t stop there. Your passion starts to spill outside of the microcosm of the team and into your everyday life and you catch yourself chatting “it” up over a beer with your buddies or at the dinner table with the family. In fact, it’s fairly common for my 12-year-old Julian to ask as I walk into the front door…”How was GoCanvas today dad”?

Julian is our artist. He’s constantly doodling, cartooning, creating comic books or directing his own “mini productions” starring his little brother Eli and the neighborhood kids. He’s pulled the family together on more than one occasion excitedly plugging the video recorder into our TV to show us his latest creation. But what happened to me the other night after a particularly trying commute on I-495 was a pleasant surprise.

He was on his Nintendo DSI scribbling away on Flipnote, an app that comes standard on this particular model. Flipnote, for those of you unfamiliar with the application is essentially a modern-day digital version of the old process of using a paper notepad and drawing a similar image on successive pages. Each page contains slight adjustments to a character’s arm for example and when flipped through quickly, gives the perception of movement. A basic animation tool if you will. 

Now Julian has created lots of these little episodes with characters that he comes up with in his head. But that night was different…he proudly announced, “Check out my GoCanvas commercial dad”.

Below is a cool little byproduct of the infectious nature of GoCanvas.  His interpretaion of how GoCanvas got its logo. I hope you enjoy it as much as I did.