5 Essentials For Creating a Website for Your Construction Business

By GoCanvas Team on November 8, 2022

As a construction business, having an up-to-date and informative website is key to attracting new customers and keeping your existing ones updated on your latest projects. But with so many things to consider, it can be tough to know where to start.

Construction Website Must-Haves

Here are the 5 essentials for creating your construction company website that will help set you up for success:

1. Construction Website Design

First impressions count, and your website is often potential customers’ first interaction with your business. Make sure your site is designed with your brand in mind, and that it reflects the quality of your work. Having an engaging homepage and service pages will help pull website visitors in. Pay attention to small details like fonts and images and consider functionality for a better user experience.

2. Search Engine Optimization

Digital marketing and search engine optimization (SEO) is important for any website, but it’s especially crucial for construction businesses. Make sure your site is designed with SEO in mind from the start to help enhance your online presence. Including key phrases related to your construction services and location will help lead new users to your landing pages.  This will help potential customers find you when they’re searching online.

3. Contact Form

A contact form is a must-have for any business website, and construction businesses are no exception. Include a form on your site so that potential customers can quickly get in touch with you. Be sure to include all the necessary fields, such as name, email, and phone number. And include any additional contact information for your company such as a primary email, address, and phone number.

4. Customer Testimonials

Testimonials from past clients on previous construction projects are a great way to build trust with new potential customers. Include a few testimonials on your site and include the customer’s name and location.

5. Portfolio

Finally, don’t forget to showcase your work. Include a portfolio on your website so potential customers can see examples of your work. Be sure to include high-quality photos and detailed descriptions that can be shareable on social media.

Create the Best Construction Website with GoCanvas

The construction industry can be very competitive. If you keep these 5 essentials in mind, you’ll be well on your way to creating a website for your construction business that will attract new customers and help you grow your business. GoCanvas provides various templates to help you build a great website. Contact us today to learn more.